For business owners, having a website is crucial to promote your products, and attract new customers and clients. It represents your whole brand to the online community. While setting up a website can be quite straightforward, maintaining it is a whole other story. There are a lot of things that you need to take into account when maintaining a website – and one of them is bounce rate.
What is a bounce rate?
A bounce rate is defined as the percentage of visitors that leave your webpage without taking any action such as clicking on a link, filling out a form or making a purchase. Imagine going into a store and walking right back out of it without making any rounds to try any of their products, nor check out their deals and promotions. A bounce rate is the same effect in a digital realm.
The bounce can be triggered by quite a lot of factors such as:
- Returning to search results
- Closing the browser
- Entering a new URL in the address bar
- Following an external link
- Staying inactive (timing out the session)
- Viewing the entire page but not interacting with any elements, then exiting the website
Are bounce rates important?
As a business owner, a bounce rate serves as an indicator of whether your digital marketing is successful or not. You might attract quite a huge number of traffic to your website but if they do not engage, then there is no point as they do not convert. You may check your traffic sources (social media, pay-per-click, SEO, etc) to pinpoint the exact problem but sometimes, the problem lies with the website itself.